Our sustainability story began in 2014 when we became one of the very first designer swimwear labels to commit to using ECONYL®, a 100% regenerated fiber, for our entire range. This commitment just happened to coincide with my move from NYC to Tulum; This city girl took a dive head first into one of the most diverse and wondrous ecosystems on the planet. It was not long before my ethically focused label would transform into a love affair with the natural world. Afterall, how could we not advocate for Nature, when she was so generously providing all the backdrops and adventures necessary to wear a bikini in the first place?
Since then, there have been a lot of lessons and a lot of growth, paired with some long pauses for reflection.
After 2 years living in paradise, I began to see the negative effects of Instagram and Airbnb driven tourism on this magical little town. I witnessed mangroves and forests clear cut for concrete, sewage spilling into precious aquifers and the exploitation of the local people at the hands of endless greed. Seeing the jungle chopped down on a daily basis really started to affect me on a personal level. It forced me to take a hard look at my own lifestyle and take responsibility in how my choices were contributing to the damage of this sacred place. This deep awareness ignited a strong desire to raise the bar and take a whole new approach to the fashion business. And more importantly, I knew the changes needed to start at home, with my personal choices and habits.
As the vision expands, our newest mission is to move beyond sustainability and set the bar for regenerative fashion. Not merely striving to minimize harm, but using our successes to maximize benefits exponentially for the people and the planet.
Enter permaculture and whole systems design.
With lessons learned, massive lifestyle changes and a whole lot of research, we are now transforming from a swimwear label to a conscious lifestyle brand. We have been doing tons of work behind the scenes to design and implement all aspects of a circular system, using the permaculture ethics and principles as our road map. Considering not only the impact of our supply chain, materials and work environment but also the personal development and quality of life of our team and customers, an organic marketing approach aligned with slow fashion values and deepening our relationship with nature daily.