Exactly how much good can we contribute in the process of creating really great bikinis? AMARA cares about the planet and believes ethical fashion isn’t optional – it’s imperative. That's why we're committed to finding ethical & sustainable solutions across all aspects of our brand.
We're minimalists at heart and want to teach the world to do more with less; Creating a lifestyle to reduce our impact. That's why all our styles are reversible, mix & match and sometimes even convertible. Utilizing smart design to create infinite possibilities to imagine your own style within the collection and express your individuality.
We're giving back to our community too. Designed in Tulum and made in Mexico by local artisans, AMARA pledges to support Mexican communities by creating livable-wage jobs, minimizing negative impacts of tourism, promoting cultural exchange and helping to preserve local traditions. We also organize beach cleanups in the Sian Ka'an Biosphere to help protect wildlife from the plastic washing up ashore.