AMARA is an independent, boutique label created in Tulum. For the minimalist. The conscious dreamer. The curator. The manifestor. A versatile, innovative, yet ultra functional collection for the fearless, yet feminine jetsetter.
The collection offers custom geometric infused prints and fresh colour palettes, paired with curve-flattering silhouettes, daring cuts and nostalgic rock & roll soul. Keeping with our minimalist philosophy, reversible, convertible and mix & match styles allow our babes to do a lot with a little. Quality construction, performance fabrics and fit are at the front of our minds in the design process. The result? Effortless style that stands the test of time.
The AMARA woman redefines femininity with strength. She is at home in her own skin. Known for her style, grace and radiant confidence. Thoughtful and opinionated, she has no doubt in her mind that she will influence this world with her intelligent perspective, wild spirit and unwavering faith in humanity.