The heart and soul of AMARA, Lisa Jackson, is a Toronto native and Tulum local. A passionate traveller, the designer has since given up the city life for warm sea breezes and international culture. Lisa found her verve for creation early in life, expressing herself through painting, makeup and music. With an education in art and her experience working on fashion editorials as a makeup artist, the evolution into a designer was a natural progression.
Inspired by her experiences in the industry and other creatives souls she encountered, the entrepreneurial spirit was born. Determined to start her own label, Lisa began the process of learning her trade; from sewing samples and pattern drafting to graphic design and production management. She did everything herself: producing photo shoots and fashion shows, and even building the website! This self-taught designer has a simple aesthetic. Clean lines, flattering cuts that enhance the female form, versatility and quality construction are key elements in her collections.
Lisa is passionate about creating a positive impact through the voice of the brand, keeping ethical and sustainable practices at the forefront of her mission. She intends to use the success of the label as a catalyst into other creative endeavours in film and music. You can find her in eco chic Tulum, enjoying the turquoise waters, sandy white beaches and crafting her next collection.