Organic Marketing

Exactly how much good can we contribute in the process of creating really great bikinis? AMARA cares about the planet and believes ethical fashion isn’t optional – it’s imperative. That's why we're committed to finding ethical & sustainable solutions across all aspects of our brand.

Our Italian fabric is milled in a facility that works to reduce pollution, protect green spaces, preserve water & monitor emissions. Made up of two revolutionary fibers. ECONYL® is created with regenerated nylon from sources such as fishing nets recovered from our oceans through the Healthy Seas project, helping to clean up our playground and save marine life in the process. Add LYCRA® XTRA LIFE™ for a timeless bikini made to last.

We're minimalists at heart and want to teach the world to do more with less; Creating a lifestyle to reduce our impact. That's why all our styles are reversible, mix & match and sometimes even convertible. Utilizing smart design to create infinite possibilities to imagine your own style within the collection and express your individuality.

We're giving back to our community too. Designed in Tulum and made in Mexico by local artisans, AMARA pledges to support Mexican communities by creating livable-wage jobs, minimizing negative impacts of tourism, promoting cultural exchange and helping to preserve local traditions. We also organize beach cleanups in the Sian Ka'an Biosphere to help protect wildlife from the plastic washing up ashore.

We live here in the jungle, witnessing first hand a culture emerging. A community of artists and entrepreneurs with a desire to live an advanced lifestyle, harmoniously with nature, that engages the mind, body, and spirit. We're on a mission to do things differently, to evolve. Welcome to the revolution. 


Join the bikini revolution.

Join our tribe of revolutionaries to get the latest on slow fashion, culture, wellness & conscious living.

Plus enjoy 15% off your first purchase as a token of our gratitude.

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